Nightwear specialist business for sale in Dubai

Start with the number that matters. This business keeps 32.4% of its revenue as net profit: AED 1.3M on AED 4M over the trailing twelve months. That margin has held across 2024, 2025 and the trailing year rather than spiking once.

Marketing costs 9.3% of revenue. The seller reads that as strong organic demand and high-intent search, and it is why the profit survives: this store is mostly found rather than bought, because it stocks the labels people already search for by name.

The catalogue is the reason. It carries established European nightwear houses, Pastunette, Ringella, Schiesser, Hajo and Comtessa, whose own brand equity pulls high-intent search traffic to the site. The business covers women, men and children through sizes up to a plus-size 54. Fulfilment sits with QLS, a Dutch third-party logistics partner shipping on DHL, so the owner touches no stock.

At a Glance

Business Model: Multi-brand DTC, stock + backorder
Year Launched: 2011
TTM Revenue: AED 4M
TTM Net Profit: AED 1.3M
Net Margin: 32.4%
Average Order Value (AOV): AED 237.50
Platform: Magento, self-hosted
Markets: Netherlands, Belgium
Implied Annual ROI: 44.9%